Art Direction of Derek Wallen

Finnsisu Website

Finnsisu, the legendary Nordic ski shop of the Twin Cities is owned by Ahvo Taipale, a Finnish native, who opened the shop back in 1978. I bought my first pair of Marwe rollerskis from Finnsisu in 2002. Since moving to Minnesota and getting involved in the local Nordic ski community I've been working with the shop on various freelance design projects for the past 4-5 years. I was super excited when they asked me to help with a complete redesign of their site. Following the site update were buisness cards, an email newsletter template and race suits.
Design: Derek Wallen
Programming: Charlie Keller