Art Direction of Derek Wallen

Cheerios Racing

Austin Dillon bringing back the legendary 3 was the theme for this year's Cheerios Racing campaign. Full surround for this event included photo direction, custom packaging, retail display, social, style/asset creation and race event signage.

Account: Shandra Zurn
Copywriter: Allie Rangel
Art Direction/Lead Design: Derek Wallen
Art Director: Trish McCabe
Design: Justin Schafer
3D Illustration: Jeremy Krzmarzick
3D Rendering: Tony Van Den Einde