A various collection of my favorite logos and marks I've created for clients big and small over the past several years. Enjoy!
Hunter's Reserve has been specializing in wild game gourmet products for over 20 years. With an eye to increase sales in their primary stores, Gander Mountain and Cabella's, they came to Curb needing a brand overhaul and package redesign. We refocused their brand mark towards the premium quality of the product and placed more emphasis on the word "Hunter's" to help build brand equity. The flavor icons were redesigned to be quickly identified and provide a contemporary feel to the product lines. Since the trail sticks are naturally lean and a good source of protein a secondary story of outdoor adventure and active lifestyle emerged through the copy and photo direction.
Revel and Hops was Curb Crowser's Minneapolis themed holiday party. Featuring the revel of local bands Six Mile Grove, Cactus Blossoms, Crankshaft and Haley Bonar. And the hops of Surly, Fulton and Summit.
I did a poster for the inaugural Posters and Pints show in Northeast Minneapolis. And what an awesome show it was! 40 artists created beer themed posters as a fundraiser for Art Buddies. Local breweries offered unlimited tastings of their finest products in an outdoor beer garden and Nate Dogs was serving some fine sausages! My poster was all about the social aspect to craft beer and enjoying the simple things, like a good conversation with a buddy over a brew. I got it printed by the fine folks at Chux printing. Two-color screen print, 18x24 on Cougar natural 100lb cover stock.
I helped a friend and amazing runner, Nichole Porath, create an identity for her endurance training group. TNC, Team Nichole Coaching, helps athletes reach their goals for marathon racing and other endurance feats. Touch points included logo, identity, business cards, website and apparel design.
2 Old Saps
My father-in-law, Kevin, and his good buddy Elliot have been making tasty maple syrup from the great North Woods of Minnesota for the past few years. I decided to have a little fun with the label, playing off their partnership and the sap that's used to make the syrup.
Finnsisu, the legendary Nordic ski shop of the Twin Cities is owned by Ahvo Taipale, a Finnish native, who opened the shop back in 1978. I bought my first pair of Marwe rollerskis from Finnsisu in 2002. Since moving to Minnesota and getting involved in the local Nordic ski community I've been working with the shop on various freelance design projects for the past 4-5 years. I was super excited when they asked me to help with a complete redesign of their site. Following the site update were buisness cards, an email newsletter template and race suits.
Finnsisu.com Design: Derek Wallen Programming: Charlie Keller
Red Lion Chem Tech
Red Lion Chem Tech develops cutting edge Nano technology products for agricultural use. I worked on the naming, identity and package design for their LionLoc Ammonia & Odor Control Powder. We are also in the process of redoing Red Lion's corporate identity and future line of LionLoc Water Absorption Packets.
Client: Red Lion Chem Tech Agency: Curb Crowser Account Rep: Dan Fisher Copywriter: Allie Rust AD/Design: Derek Wallen
Retro Cereal Boxes
Curb Crowser was asked by General Mills to create a set of 80's throwback boxes inspired by Atari arcade games. These boxes were exclusively sold at Target stores nationwide and included three unique games on back.
Client: General Mills Agency: Curb Crowser Account Rep: Kristina Kulp AD/Design: Derek Wallen Design: Greg Meyers Production Art: Heidi Baham
Austin Dillon bringing back the legendary 3 was the theme for this year's Cheerios Racing campaign. Full surround for this event included photo direction, custom packaging, retail display, social, style/asset creation and race event signage.
Account: Shandra Zurn Copywriter: Allie Rangel Art Direction/Lead Design: Derek Wallen Art Director: Trish McCabe Design: Justin Schafer 3D Illustration: Jeremy Krzmarzick 3D Rendering: Tony Van Den Einde
Apollo Xpression allows users to create completely customized skins for their Beats by Dre headphones. This project involved identity creation, along with collateral, and social media assets.
Founded in 1985, SuperMats is a leading manufacturer of high quality rubber flooring for fitness, agriculture and ergonomics. They came to Curb needing a complete brand identity refresh including logo, packaging, website and collateral.
As a design agency specializing in shopper marketing, Curb Crowser has helped brands both big and small have a voice in the marketplace. I got to work with a group of fellow creatives to distill this idea into a contemporary and straightforward brand identity.